Dear fellow marketer,
You created the course, built the coaching program, launched the community...
You're putting in the work to build your business and brand.
But there's one scary, annoying little thing you keep pushing to the bottom of your to-do list and avoiding like the plague:
Maybe you compare yourself to charismatic influencers getting 100K views on every reel and selling from VSLs and webinars...
Maybe you feel self conscious on camera, or you hate the way your voice sounds…
Maybe selling to strangers on social media fills you with so much dread, its like you’re back in high school getting rejected by the “cool kids” all over again
(or is that just me? 🫣)
Whatever the reason, you avoid getting on camera and you put it off until tomorrow.
And every day you keep putting it off... your offers go undiscovered, your Stripe account stays empty and your gifts remain ungiven.
But what if you didn't need camera confidence to build a thriving info business?
A few months back, I decided to test this on my Instagram.
Because my "talking head" reels were taking WAY too long to film and edit… and nobody was buying from them anyway.
So I stopped trying to compete with camera-confident influencers...
And I started posting basic, text-only content using 4 copywriting frameworks:
1️⃣ "Easy Road" - made buying feel like a relief instead of a risk
2️⃣ "Urgent Consequence" - made them see the cost of NOT buying... so “I can’t afford it right now” became “I can’t afford to wait any longer”
3️⃣ "Insider Intrigue" - made them say “I need answers NOW, here’s my credit card.”
4️⃣ "Implicit Trust" - made them happy to buy without extra reassurance like testimonials, guarantees... or any other logical form of trust most marketers think they need.
→ IG carousels
→ B-roll/text reels
→ Image posts
→ Stories
→ Emails
→ Sales pages
→ Paid ads
I didn't film a single talking-head video, record a VSL or take a sales call once... I just wrote words.
Here's how much my courses and membership group made that month:
Instead of performing, dancing and shouting for attention - or editing jump-cuts and trending audio for hours...
I simply type words that target buyers, I hit the "post" button... and I watch the sales roll in.
Inside “Sell Without Speaking” I’ll give you the exact words you need to start selling your course, coaching or membership program with text-only content.
Start now and you could be quietly making sales by tonight👇🏼
I was so insecure about how I look on camera, and I hated the way my voice sounds…
Once I finally worked up the courage to press record… I was so anxious, I had to take 3 tequila shots first!
Then I spent 2 hours editing, trimming and perfecting every second of it… because I really didn’t wanna look like a dork on social media.
All of that, just to get 200 views and a nice comment from my mom...
And everyone told me:
"That’s just how it goes. You just have to suck for a while and go through the awkward phase until you finally get good."
But how long would that take? Months? Years?
If only someone had told me….
They just need to know why they should pull out their credit card right now and PAY YOU.
The problem is… we've all been taught to sell by famous internet marketers who are all excellent on camera.
(so we think we need to be like them)
Russell Brunson. Amy Porterfield. Alex Hormozi. Grant Cardone. Gary Vaynerchuk.
I'm sure you know these names. But do you know who they learned from?
Claude Hopkins. Robert Collier. John Caples. David Ogilvy. Eugene Schwartz.
They were the OGs of marketing. They influenced every big name you follow today.
And they made their fortunes from...
Wait for it...
Print media and direct mail. That's right...
The most legendary marketers of ALL TIME got rich by sending sales letters to people's houses.
Seriously - they typed out actual letters. On typewriters.
They stuffed them into envelopes. With STAMPS.
Then they took the letters to the post office and dropped them in the mail.
The MAIL 😂
And their customers mailed them back checks! Millions of dollars in checks.
Well guess what? Today’s media has changed, but human psychology hasn't.
And the OGs knew something that today's "influencer culture" has forgotten:
It doesn't matter if it's video, email or written on paper... the right message can make millions.
And if you don't want to get on camera and speak that message out loud, you don't have to!
Once you know the right messaging frameworks, you can just write words and people will buy.
By the way, my name is Conor Boyland and... I'm NOT a talkative influencer.
See me speaking on stage here at the Copy Accelerator Mastermind in front of 200+ business owners?
It took me 3 days to recover from that! 😂
I'm a creative introvert who likes to sit, think and write.
I'm also a 7-figure copywriter who's scaled multiple businesses...
And I've been helping digital product creators launch and scale their own offers for the past 5+ years.
Inside “Sell Without Speaking”, I’m going to give you the exact words you need to sell your course, coaching program or membership…
Including the 4 copywriting frameworks I use to quietly sell my $37-$10K offers with text-only content…
And I’m not gonna leave you guessing on how to apply these frameworks…
I’m also going to give you my swipe files with over 58 word-for-word examples so you can see exactly what to say and how to apply this psychology to your niche 👇🏼
➡️ 8 short tutorials revealing my complete text-based selling system in a binge-watchable format.
Not 20 hours of content you'll never finish - you can breeze through it in 90 minutes, download the frameworks into your head, and get to work making sales ASAP.
➡️ Instagram Swipe File for Clients + Course Sales
30+ text-only templates for carousels, b-roll reels and stories that generate clients and course sales, without ever filming a "talking head" reel, live stream or story again.
➡️ Profitable Email Swipe File
14+ email templates for selling courses, coaching and memberships directly from email (no sales calls, webinars or VSLs required)
➡️ Word-for-word breakdowns of my highest-converting text-only sales pages
Model the exact copywriting formulas I use to sell $27-$10K offers without VSLs or Webinars (even without testimonials or guarantees)
➡️ "Silent" Ad Templates
Don't want to speak and film video ads? No problem! Use my "silent" text-only ad templates that convert cold traffic into buyers.
➡️ Cross-Industry Examples
So you can see the frameworks applied across different niches and easily adapt them for whatever you’re selling.
Ready to let your words do the selling for you?
Look, you have two options here.
You can keep avoiding your marketing because you hate being on camera...
And watch your peers pull ahead while your offers stay hidden.
Or you can learn to sell with simple text posts instead.
No more dreading video content.
No more waiting for camera confidence that may never come.
Just learn how to sell with your words instead - like every legendary marketer who came before you 😉
The training will take you 90 minutes (60 if you like to speed-watch)
The swipe files and examples are laid out word-for-word.
There's no guesswork - just post what I tell you to post.
And remember - you don't actually need charisma, a sexy brand or a million followers.
All you need is a strong MESSAGE.
And if you don't want to get on camera and speak that message out loud, you don't have to!
These 4 text-only messaging frameworks will make your offers convert like crazy.
Snag them now and I'll see you inside ✌🏻
- Conor Boyland
PS... I'm writing this sales page while lying in bed in mesh shorts at 1 am…. and you're still reading.
And I didn’t have to look good for you, scream at you to stop scrolling, or use 20 different jump-cuts to hold your attention.
That's what I mean by message over medium. Substance over style.
Imagine what you could sell if you stopped worrying about how you look on camera and started focusing on what you have to say.